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The MC did both in the new video for his song “Alright.”ĭirected by Colin Tilley, the video starts with the scene of a young African-American man being slammed to the ground by a Caucasian officer, which is meant to symbolize the recent violence in the US inflicted on unarmed black males at the hands of white law enforcement officers. Instead of buying expensive Lamborghini Aventadors, he drives old-school Cadillacs, and rather than rhyming about money and women like everyone else, he chooses to deliver music with a message. There’s not too many rappers left like Kendrick Lamar. Directed by veteran Dave Meyers and Kendrick Lamar’s The Little Homies company, the clip was a throw-back of sorts to the type of lavish, high concept videos of the mid-to-late 1990s and early 2000s, an era where record companies were flush with cash and a hit video could almost singlehandedly propel an album to platinum status. Directed by Colin Tilley, the video starts with. The rapper was reportedly filming his 'Alright' music video.
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The MC did both in the new video for his song Alright. Kendrick Lamar Raps on Top of Downtown Los Angeles Street Light for His Alright Music Video. The sound is muffled and the visuals are fuzzy. California rapper Kendrick Lamar has a habit of featuring Cadillacs in his videos. California rapper Kendrick Lamar has a habit of featuring Cadillacs in his videos Kendrick’s first music video, also directed by his childhood friend is nothing more than a live video shot with a low quality camera.